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CHEERS TO NEW BEERS!
AFTER COMPLETING ITS RECENT BEER REVIEW,
YARD HOUSE AT CROCKER PARK IN WESTLAKE
ADDS MORE THAN TWO-DOZEN NEW BEERS ON TAP

Yard House logo

Many of the new Taps are New to Yard House
and Feature Local and Regional Brews

Westlake, OH – (July 10, 2016) – Yard House at Crocker Park in Westlake, which opened last November, is adding more than two-dozen new beers to its line-up on July 25. The new additions are a result of Yard House’s recent Beer Review, conducted by the restaurant’s beverage team and beer experts, which added 1,581 new taps of draft beer companywide to its curated line-up of American craft and import beers. Nearly half of the beers appear on Yard House’s menu for the first time.

“Our Beer Review is an intense--yet very thoughtful--process,” said Gregory Howard, beverage manager for Yard House. “It takes approximately three months to complete. During this time we talk to local distributors, our own server and bartender teams as well as the brewers themselves to find out what is new and what is being called for in each location.”

Local brews played a pivotal role in this year’s Beer Review.

“There was a huge call for us to focus on local brews, and I believe our team answered that call,” added Howard. “What you’ll find is a much more interesting and defined beer menu with each location having its own distinct list of the best local, regional and imported brands available.”

Among the new offerings at Yard House in Westlake are:

  • Alaskan Amber
  • Anderson Valley Blood Orange Gose (G)
  • Avery White Rascal
  • Boulder Nitro Shake Chocolate Porter
  • Boulevard Tell Tale Tart (G)
  • Cidergeist Semi-dry
  • Green Flash Passion Fruit Kicker
  • Jackie O’s Razz Wheat
  • Kasteel Barista Chocolate Quad (G)
  • Market Garden Citramax
  • Market Garden Prosperity Wheat
  • New Belgium Citradelic Tangerine
  • Platform New Cleveland Palesner
  • Platform Speed Merchant
  • Rhinegeist Cougar
  • Rhinegeist Truth
  • Rogue Cold Brew IPA
  • Saison Dupont (G)
  • Samuel Adams Nitro White Ale
  • Short’s Bellaire Brown
  • Short’s Huma Lupa Licious
  • Short’s Soft Parade (G)
  • St. Louis Framboise (G)
  • Stupid Silly Sour (G)
  • Uinta Hop Nosh Tangerine
  • Viven Imperial IPA (G)
  • Weyerbacher Tarte Nouveau (G)

Yard House’s Beer Review begins with feedback from guests and team members, who are on the frontline at each location observing first-hand which beers are in demand and are moving quickly. Team members, from dishwashers to general managers, are also surveyed and have the option to submit a “wish list” of what they would want added to their restaurant’s beer head. After the information is collected the beverage team meets, tastes and reviews more than 1,000 beers that span the spectrum--in terms of style--and include everything from local brewers and well-known domestic brands to imports.

“Ultimately we select from 20 to 30 new beers that we think will be an enhancement to the beer head,” shared Howard. “That equates to nearly 1,600 tap handles companywide. And, of course, each Yard House, including our Westlake location, will have a couple of taps that no other Yard House will offer.”

While IPAs remain popular, sour beers are on the rise as evidenced by the handful Yard House is adding to its menu. These styles are deeply rooted in European brewing traditions, and each location will feature both European sour offerings as well as some amazing American craft sours.

Yard House’s Beer Review also plays an instrumental role in what will be offered during the year as part of the restaurant’s “Chalkboard Series,” which is reserved for seasonal and small-batch selections. These beers rotate frequently and are displayed on a digital chalkboard above the signature island bar.

With the Beer Review complete, the next order of business for Yard House at Crocker Park is to begin an intense training with servers and bartenders who will come into direct contact with guests when the beers in Westlake tap-in July 25. That’s the day guests can belly up to the bar to enjoy one of the new selections served in a traditional pint or goblet. Yard House also offers beer in 9-ounce glasses known as shortys as well as its signature 32-ounce half yard.

Yard House at Crocker Park in Westlake boasts 130 taps of beer and offers a menu of American favorites from its scratch kitchen. The restaurant, located at 160 Union Street, is open daily at 11am for lunch, dinner and late-night dining. For more information, call 440.808.8403 or visit at yardhouse.com, follow on Facebook at facebook.com/yardhouse, Instagram or Twitter @yardhouse. To learn about Yard House and its annual Beer Review, visit http://www.yardhouse.com/beers/annual-beer-review or view the restaurant’s Beer Review video at https://www.youtube.com/watch?v=8DMfZGRr6bw

About Yard House

When Yard House opened in 1996 in Long Beach, California, it revolutionized the restaurant industry by creating a 250-tap draft beer system. Its lofty design, warm wood accents, and industrial vibe with the use of steel and chrome, made it a dining destination from the start.

Nearly 20 years and 63 restaurants later, Yard House still leads the way with great food, classic rock and a vast selection of draft beer while evolving into an award-winning dining destination known for its menu of American favorites, crafted cocktails and endless fleet of tap handles featuring the best American craft and import beers. The exhibition kitchen creates more than 100 items made from scratch daily with quality ingredients and globally inspired flavors. The menu reads like a road trip across America and guests can select from an array of items, including grilled burgers, gourmet salads, street tacos, steaks, seafood and house favorites.

Each Yard House has its own distinct beer list with a handful of taps reserved for local and regional brewers along with an offering of seasonal and small-batch selections as part of the rotating “Chalkboard Series.” The glass-enclosed keg room showcases hundreds of steel barrels containing as much as 4,000 gallons of beer that flow to the center-island bar through an extensive network of tubing positioned overhead. From there the beer is fed to the taps where it’s served ice-cold by the pint, 9-ounce shorty, goblet or half-yard glass container. Yard House is also well-known for its classic rock boasting a library of 5,000 songs with each location having its own distinct playlist. Yard House is open daily for lunch, dinner and late-night dining.

CONTACT:

Elizabeth Borsting     |     562.856.9292     |     Elizabeth@BorstingPR.com