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From Classic Rock to Alternative Hits from the ‘80s, 90s
and Current Mainstream Rock, Yard House offers an
Appetizing Playlist Any Time of Day

San Antonio, TX.—(April 12, 2016)—When Yard House first opened its doors in 1996, it was known for great food, classic rock and its vast selection of craft beer. Fast forward nearly two decades later as Yard House prepares to open its second San Antonio location at River Walk with these three pillars, including music, remaining an integral part of the Yard House experience.

Yard House maintains a music library of approximately 5,000 songs that include mostly classic rock, but also hits from the ‘80s and ‘90s as well as some current artists whose music is inspired by past eras. The playlists are distinct to each location with each Yard House acting as its own “radio station.”

“Everyone has their own personal soundtrack,” said Craig Carlyle, president of Yard House Restaurants. “That song or songs that take you back to a certain time or moment in your life. That’s why music plays a significant role at Yard House. Our core is classic rock, and one song can really transform the entire dining experience.”

Creating a playlist that is non-repetitive and distinct to 60-plus restaurants is no easy feat. The music library is constantly changing and evolving with new songs added to the mix and others songs removed.

“Our music is purposeful and is intended to contribute to the experience,” says Sheena B. Jacobs, manager of Music Design for Yard House. “With that, there is an actual science or thought process that goes into creating our playlists, which are categorized by the time of day. By formatting the music this way what we play at lunch isn’t necessarily what you’ll hear at night. We have to consider BPM—beats per minute—as well as our guests and team members input.”

Jacobs added that the late-night playlist, which consists of about 1,000 songs, is culled from the epic classic rock era along with songs from the ‘80s, ‘90s and current mainstream rock hits. “Everything we play after 9pm are songs that are instantly recognizable,” said Jacobs. “If you can’t identify it within the first few beats, then it’s probably not on our late-night playlist.”

Jacobs will be responsible for creating the Yard House soundtrack that will play during the pre-opening celebrations. The opening party playlist is a first impression of what to expect at any Yard House. Because Yard House has nearly 65 locations across the United States, music is not a one-size-fits-all concept.

“Most restaurants simply pay for a music service with pre-loaded songs,” added Carlyle. “Weaved within our playlist is a diversity of styles including classic rock, soft rock, pop, ‘80s and so on. Music has always been a cornerstone of Yard House, and we have always tried to take it to an entirely different level. It’s now something that our guests expect and enjoy.”

Yard House will open at River Walk on Saturday, May 7 after hosting its pre-opening celebration the night before. The restaurant will be open for lunch, dinner and late-night dining. For more information, visit

About Yard House

When Yard House opened in 1996 in Long Beach, California, it revolutionized the restaurant industry by creating a 250-tap draft beer system. Its lofty design, warm wood accents, and industrial vibe with the use of steel and chrome, made it a dining destination from the start.

Nearly 20 years and 63 restaurants later, Yard House still leads the way with great food, classic rock and a vast selection of draft beer while evolving into an award-winning dining destination known for its menu of American favorites, crafted cocktails and endless fleet of tap handles featuring the best American craft and import beers. The exhibition kitchen creates more than 100 items made from scratch daily with quality ingredients and globally inspired flavors. The menu reads like a road trip across America and guests can select from an array of items, including grilled burgers, gourmet salads, street tacos, steaks, seafood and house favorites.

Each Yard House has its own distinct beer list with a handful of taps reserved for local and regional brewers along with an offering of seasonal and small-batch selections as part of the rotating “Chalkboard Series.” The glass-enclosed keg room showcases hundreds of steel barrels containing as much as 4,000 gallons of beer that flow to the center-island bar through an extensive network of tubing positioned overhead. From there the beer is fed to the taps where it’s served ice-cold by the pint, 9-ounce shorty, goblet or half-yard glass container. Yard House is also well-known for its classic rock boasting a library of 5,000 songs with each location having its own distinct playlist. Yard House is open daily for lunch, dinner and late-night dining.


Elizabeth Borsting     |     562.856.9292     |